The panel discuss how we can better understand disability as not only the right thing to do for society, but for all businesses.
Disability Collection
11am, 3rd December
60 mins
Available on demand from 3rd December
In this session we discuss how the stigmas and stereotypes affect the current issues faced by those living with HIV today.
LGBTQ+ Collection
11am, 1st December
60 mins
Available on demand from 1st December
In the late 1980’s, the ‘Don’t Die Of Ignorance’ AIDs campaign aimed to scare people and it arguably worked. Through one of the biggest UK government health campaigns, infection rates dropped in the UK. However, in response to the epidemic, what was the long term impact of creating an apocalyptic style TV advert aimed to create fear of a disease?
At the beginning of HIV epidemic, in many countries gay men were seen to be responsible for the transmission of HIV. Sensational reporting in the press, which became increasingly homophobic, fuelled this view. Headlines such as “Alert over ‘gay plague’” and “‘Gay plague’ may lead to blood ban on homosexuals” demonised the LGBT community.
On Worlds Aids Day, 4Talks will discuss how these stigmas and stereotypes affect the current issues faced by those living with HIV today. What are the barriers for us moving forward in tackling the global AIDs epidemic and ultimately what does the advertising industry need to know when considering the long terms impact of marketing for good.
Why is there a problem with progression and retention in our creative industries? The panel discuss what we can all collectively do to remove those blocks.
2020 Talks
11am, 19th November
60 mins
Available on demand from 19th November
We look back at how brands worked with Channel 4 to mark Black History Month.
2020 Talks
11am, 5th November
45 mins
Available on demand from 5th November
With Black History Month drawing to a close, we look back at how brands worked with Channel 4 to mark the occasion in 2020. We’ll explore the creative process behind some of our on-screen initiatives, and hear from those outside of Channel 4 on what it was like to be involved.
Find out how our speakers are blazing a trail to ensure that every person in the UK can find a card that looks like them and the financial power of making customers feel included.
2020 Talks
11am, 22nd October
45 mins
Available on demand from 22nd October
The chair of the networks discuss the achievement they’ve had since their inception and what really makes an employee network an effective tool for a future facing business.
2020 Talks
2pm, 15th October
45 mins
Available on demand from 15th October
Our panel discuss how the advertising industry can unlock the creative potential of marginalised young people.
2020 Talks
10am, 6th October
45 mins
Available on demand from 6th October
Creativity has the power to transform businesses, lives and society as a whole and the ad industry represent a massive creative opportunity for new entrants into the workplace.
But how can we harness this to drive greater social good and ensure that the ad industry unlocks the creative potential of marginalised young people?
The session explores the spending power of diverse audiences and discuss whether brands are potentially missing out on large segments of their markets by not being inclusive with their comms.
2020 Talks
11am, 1st September
60 mins
Available on demand from 1st September
In this session, you’ll hear about the importance of having strong brand values and it’s link to success and why it’s fundamental when it comes to the authentic representation of different communities within advertising.
2020 Talks
11am, 18th August
60 mins
Available on demand from 18th August
We are seeing a real shift in the advertising industry, where customer loyalty is increasingly being linked to brand values and brand consciousness. Today’s ever evolving consumer is keen to connect with brands that express similar beliefs to those that they hold, so now more than ever brands are expected to demonstrate what it is that they stand for as part of the overall consumer experience. How a brand speaks up against social injustice and what they get noticed for in times of civil unrest can literally gain or lose consumers, as well as make or break a brands reputation. Why is this happening and how can brands ensure that they are authentically diverse and inclusive?
In this session, you’ll hear about the importance of having strong brand values and it’s link to success, why it’s fundamental when it comes to the authentic representation of different communities within advertising. We’ll explore what it means to have clear brand values, how having them can ensure that you avoid campaign catastrophes made by so many and how you can make a real difference to the world in which we live in.
This session explores how Black content can be produced authentically for mainstream audiences and how TV can play a vital role in educating the nation.
2020 Talks
11am, 4th August
60 mins
Available on demand from 4th August
The death of George Floyd sparked worldwide discussions about race like never before. And now, a new film from Channel 4, Whisper and Cardiff Productions explore a different kind of conversation which happens in Black families throughout Britain, simply known as ‘The Talk’.
It’s a way of life for many communities, elders briefing their children on the reality of living in a society where their skin colour marks them out as ‘other’, usually ‘lesser’ and often a ‘threat’. This session explores the stories behind the film, how Black content can be produced authentically for mainstream audiences and how TV can play a vital role in educating the nation.
