Diversity & Inclusion in Advertising

In this session, you’ll hear about the importance of having strong brand values and it’s link to success and why it’s fundamental when it comes to the authentic representation of different communities within advertising.

Autumn/Winter Season 2020

11am, 18th August

60 mins

Available on demand from 18th August

We are seeing a real shift in the advertising industry, where customer loyalty is increasingly being linked to brand values and brand consciousness. Today’s ever evolving consumer is keen to connect with brands that express similar beliefs to those that they hold, so now more than ever brands are expected to demonstrate what it is that they stand for as part of the overall consumer experience. How a brand speaks up against social injustice and what they get noticed for in times of civil unrest can literally gain or lose consumers, as well as make or break a brands reputation. Why is this happening and how can brands ensure that they are authentically diverse and inclusive?

In this session, you’ll hear about the importance of having strong brand values and it’s link to success, why it’s fundamental when it comes to the authentic representation of different communities within advertising. We’ll explore what it means to have clear brand values, how having them can ensure that you avoid campaign catastrophes made by so many and how you can make a real difference to the world in which we live in.