Category: LGBTQ+ Collection

HIV and the Impact of Advertising

In this session we discuss how the stigmas and stereotypes affect the current issues faced by those living with HIV today.

2020 Talks,

LGBTQ+ Collection

11am, 1st December

60 mins

Available on demand from 1st December

In the late 1980’s, the ‘Don’t Die Of Ignorance’ AIDs campaign aimed to scare people and it arguably worked. Through one of the biggest UK government health campaigns, infection rates dropped in the UK. However, in response to the epidemic, what was the long term impact of creating an apocalyptic style TV advert aimed to create fear of a disease?

At the beginning of HIV epidemic, in many countries gay men were seen to be responsible for the transmission of HIV. Sensational reporting in the press, which became increasingly homophobic, fuelled this view. Headlines such as “Alert over ‘gay plague’” and “‘Gay plague’ may lead to blood ban on homosexuals” demonised the LGBT community.

On Worlds Aids Day, 4Talks will discuss how these stigmas and stereotypes affect the current issues faced by those living with HIV today. What are the barriers for us moving forward in tackling the global AIDs epidemic and ultimately what does the advertising industry need to know when considering the long terms impact of marketing for good.

The Panel

Creating Inclusive Campaigns: Trans-Visibility representation

We explore the creative process and representation of the trans and non-binary community in advertising on screen.

2021 Talks,

LGBTQ+ Collection

11am, 4th March

45 mins

Available on demand from 4th March

Joined by the creative minds that produced powerful campaigns such as Missguided ‘However You Nude’ along with some of the inspiring activists in the community, this exclusive session hopes to inspire and inform you on how brands really can be on the right side of change.

The Panel

The good, the bad and the overused stereotypes of LGBTQ+ representation in modern day advertising

This session provides practical and actionable steps to ensure your team develop authentic LGBTQ+ communications that really work.

2021 Talks,

LGBTQ+ Collection

11am, 18th February

60 mins

Available on demand from 18th February

In collaboration with the Diversity Standards Collective, you’ll hear first-hand from expert consultants in the community on how they feel about their own representation in content and how and why we can all do better.

The Panel

Celebrating Pride

This session explores how brands can play a part in better representing people across the LGBTQ+ communities through their advertising.

2021 Talks,

LGBTQ+ Collection

11am, 24th June

60 mins

Available on demand from 24th June

To celebrate Pride month, 4Sales is collaborating with The Diversity Standards Collective to host a session focusing on the power and impact of words and labels.

The Panel