Access All Areas: The disabled experience across the modern media landscape

Join us as we discuss how the media industry can drive greater positive change in this space.

2021 Talks,

Disability Collection

11am, 30th November

60 mins

Available on demand from 30th November

From authentic representation to better accessibility, we explore the media landscape from on-screen depictions to advertising creatives.

The Power of Advertiser Brands in the Climate Fight

Brands have a key role to play in accelerating societal change around climate change – so how can the advertising industry come together to make the biggest impact, whilst achieving the smallest footprint?

2021 Talks,

Sustainability Collection

11am, 9th November

60 mins

Available on demand from 9th November

Experts and industry leaders will highlight commercial initiatives and creative processes for sustainability and how brands can make a real difference in the right way.  We’ll also hear about the brands leading the charge towards a greener future, and their learnings.

What does Black British culture mean in 2021?

We discuss how to respectfully amplify, and represent the vibrant and varied Black British experience in advertising.

2021 Talks

11am, 21st October

60 mins

Available on demand from 21st October

The modern Black British experience is so diverse, that there is no uniform version of it.   So what does that look like in reality and how do we respectfully amplify, and represent the vibrant and varied Black British experience?  

Hosted by British Journalist and Channel 4 News Correspondent, Ayshah Tull, we talk to four prominent leaders across the advertising industry to discuss what is Black British Culture in 2021; providing insights into how media and advertising industry members can produce more compelling, more authentic, better content through better understanding.

Changing the conversation on Disability

The panel discuss how we can better understand disability as not only the right thing to do for society, but for all businesses.

2021 Talks,

Disability Collection

11am, 3rd December

60 mins

Available on demand from 3rd December

To celebrate and recognise Purple Light Up Day, we discuss the current issues faced by the disabled community and how we as an advertising industry can support and drive momentum to overcome these barriers of fear.

Ageism in advertising – a grey area for our industry?

In this session, we discuss the uncomfortable truth of ageism in advertising; within the industry and in on-screen representation.

2021 Talks

11am, 25th March

60 mins

Available on demand from 25th March

Often portrayed as Werther’s Originals – wielding grandads, or those in need of a funeral plan or worse completely ignored, are brands avoiding or irritating a huge part of the UK population by failing to represent older people effectively on screen? On screen representation isn’t the only challenge.

In an arguably youth obsessed industry, are we too slow in recognising the issue of ageism and how it affects our workforce? In this session, we discuss the uncomfortable truth of ageism in advertising; within the industry and in on-screen representation.

Giving our audience, industry leader’ opinion on what we can all do to create a more inspirational culture on being older and voiding clichĂ© depictions in our creative content.

Why aren’t more women at the table? Men’s role in driving change in our industry

Our panel discuss how we can all contribute in building a more inclusive culture and greater sense of belonging in business for women.

2021 Talks

11am, 11th March

60 mins

Available on demand from 11th March

While there has been a clear shift in attitudes and actual progress towards more inclusive workplaces for many women, it still remains very slow, and in some cases it has ground to a halt in our industry.

To celebrate International Women’s Day, we will be joined by Sue Unerman, Mark Edwards and Kathryn Jacob OBE, authors of Belonging: The Key To Transforming and Maintaining Diversity, who have discovered one major problem that is holding back the move towards greater diversity: why aren’t most men getting involved? A call to action for all men and women in building a more inclusive culture and greater sense of belonging in business.

Creating Inclusive Campaigns: Trans-Visibility representation

We explore the creative process and representation of the trans and non-binary community in advertising on screen.

2021 Talks,

LGBTQ+ Collection

11am, 4th March

45 mins

Available on demand from 4th March

Joined by the creative minds that produced powerful campaigns such as Missguided ‘However You Nude’ along with some of the inspiring activists in the community, this exclusive session hopes to inspire and inform you on how brands really can be on the right side of change.

The good, the bad and the overused stereotypes of LGBTQ+ representation in modern day advertising

This session provides practical and actionable steps to ensure your team develop authentic LGBTQ+ communications that really work.

2021 Talks,

LGBTQ+ Collection

11am, 18th February

60 mins

Available on demand from 18th February

In collaboration with the Diversity Standards Collective, you’ll hear first-hand from expert consultants in the community on how they feel about their own representation in content and how and why we can all do better.

Celebrating Pride

This session explores how brands can play a part in better representing people across the LGBTQ+ communities through their advertising.

2021 Talks,

LGBTQ+ Collection

11am, 24th June

60 mins

Available on demand from 24th June

To celebrate Pride month, 4Sales is collaborating with The Diversity Standards Collective to host a session focusing on the power and impact of words and labels.

Women’s Safety: How can the ad industry support the movement?

Developed in partnership with UN Women, this special session will explore the lived experience for many women around the issue of public safety.

2021 Talks

11am, 15th June

60 mins

Available on demand from 15th June

Our panel debate how the ad industry can support the movement, mobilise ideas and contribute towards real change within our own businesses and influence positive change in wider society