Author: Jurie Venter

Creating Inclusive Campaigns: Trans-Visibility representation

We explore the creative process and representation of the trans and non-binary community in advertising on screen.

2021 Talks,

LGBTQ+ Collection

11am, 4th March

45 mins

Available on demand from 4th March

Joined by the creative minds that produced powerful campaigns such as Missguided ‘However You Nude’ along with some of the inspiring activists in the community, this exclusive session hopes to inspire and inform you on how brands really can be on the right side of change.

The Panel

The good, the bad and the overused stereotypes of LGBTQ+ representation in modern day advertising

This session provides practical and actionable steps to ensure your team develop authentic LGBTQ+ communications that really work.

2021 Talks,

LGBTQ+ Collection

11am, 18th February

60 mins

Available on demand from 18th February

In collaboration with the Diversity Standards Collective, you’ll hear first-hand from expert consultants in the community on how they feel about their own representation in content and how and why we can all do better.

The Panel

Celebrating Pride

This session explores how brands can play a part in better representing people across the LGBTQ+ communities through their advertising.

2021 Talks,

LGBTQ+ Collection

11am, 24th June

60 mins

Available on demand from 24th June

To celebrate Pride month, 4Sales is collaborating with The Diversity Standards Collective to host a session focusing on the power and impact of words and labels.

The Panel

Women’s Safety: How can the ad industry support the movement?

Developed in partnership with UN Women, this special session will explore the lived experience for many women around the issue of public safety.

2021 Talks

11am, 15th June

60 mins

Available on demand from 15th June

Our panel debate how the ad industry can support the movement, mobilise ideas and contribute towards real change within our own businesses and influence positive change in wider society

The Panel

Creating authentic British Asian representation on screen

We’re joined by the team behind EA Sports recent campaign which won the 2020 Channel 4 Diversity In Advertising Award.

2021 Talks

12pm, 22nd May

45 mins

Available on demand from 22nd May

We find out how the campaign was authentically developed and brought from pitch to screen.

The Panel

Climate Change: Is the advertising industry doing enough?

We discuss what is next for the industry in making meaningful steps to tackle climate change.

2021 Talks,

Sustainability Collection

11am, 4th May

45 mins

Available on demand from 4th May

With COP26 around the corner, the advertising industry re-focuses its efforts in pushing the sustainability agenda forward. We discuss what’s next for the industry in making meaningful steps to tackle climate change.

The Panel